HYBE IM is officially rebranding to 'DRIMAGE'.

DRIMAGE now serves as the new moniker for HYBE's gaming division, formerly known as HYBE IM. The name is derived from three core pillars: Dream, Interactive Media, and Age.

The company aims to usher in an era of interactive media entertainment where players engage with diverse narratives and emotions, ultimately encountering worlds they have long dreamt of. To mark this shift, DRIMAGE has also unveiled a fresh CI.

CEO Jung Woo-yong stated, "Creating games where players encounter vibrant dreams and stories, while pushing the boundaries of interactive media entertainment, is the direction for DRIMAGE." Jung Woo-yong added, "This rebranding is a commitment to that path and a starting point for us. We intend to craft moments where imagination meets reality."

DRIMAGE plans to roll out key projects starting this second half. Macovill’s collectible RPG, 'Oz Re:light', is gearing up for its official launch in Japan. Meanwhile, 'Architect: Land of Exile', an Unreal Engine 5-based seamless open-world MMORPG by Aquatree, is slated for a domestic release.

Furthermore, 'Project Torch', a team-based PvP game developed in collaboration with Bonfire Studios—a team founded by former Blizzard Entertainment developers—is currently being prepared for release, with a primary focus on the Korean and Japanese markets.