It is no exaggeration to say that Blue Archive has become one of the most prominent subculture games in the industry. Building on this momentum, the game launched in China in 2023 in collaboration with Yostar, and it has been gaining significant popularity ever since.

This popularity was clearly evident at Bilibili World 2025 in Shanghai. We captured the scene at the Blue Archive booth, which was packed with so many fans that it was difficult to move.