Bilibili World, a Game Show with an Exceptionally High Proportion of Experiential Booths

체험형 부스 비중이 유독 높은 게임쇼, 빌리빌리 월드

gamemeca Ⅰ Lee Woo-min 게임메카 이우민 기자 2025.07.12 23:23 UTC+9

AI Summary

Bilibili World 2025 in Shanghai sold out in 30 seconds. The event shifted from corporate marketing to interactive experiences. Attendees enjoyed spontaneous dance stages and live meet-ups.

Bilibili World 2025, held in Shanghai since the 11th, was an absolute frenzy. With the first batch of tickets selling out in a mere 30 seconds, the sheer volume of attendees was staggering, and the organisers clearly made sure the venue was packed with plenty to keep the crowds entertained.

While you would naturally expect a subculture event to be a goldmine for merchandise, the vibe at the game booths felt distinctly different from the corporate slog of ChinaJoy, G-Star, Gamescom, or Tokyo Game Show. Instead of just endless trailers and marketing fluff, the floor was dominated by hands-on demos, stage events, and dance floors. It genuinely felt like a playground for the players, and I have gathered some of the most engaging experiences from the event.

▲ As with any other event, there were demos for new titles (Image courtesy: Gamemeca)

▲ A large portion of the booths were designed for groups, allowing families or friends to dive into games together (Image courtesy: Gamemeca)

▲ Some booths even featured massive screens, giving players a chance to showcase their skills to the entire crowd (Image courtesy: Gamemeca)

▲ While there were designated areas to watch professional esports teams compete (Image courtesy: Gamemeca)

▲ The event also hosted spontaneous, on-the-spot esports matches with participants plucked directly from the audience (Image courtesy: Gamemeca)

▲ Most major game titles held stage events, and more often than not, the participants were chosen right there on the floor (Image courtesy: Gamemeca)

▲ Beyond the games, Bilibili curated various interactive zones, including dance stages, scattered throughout the venue (Image courtesy: Gamemeca)

▲ The random play dance session was open to anyone who felt like jumping in (Image courtesy: Gamemeca)

▲ While there was a large main stage dedicated to grand performances (Image courtesy: Gamemeca)

▲ Dedicated booths for influencers to create content were dotted everywhere, making this event arguably the best place to get up close with your favourite creators (Image courtesy: Gamemeca)

▲ Perhaps that is why spontaneous fan meetings between influencers and their communities kept popping up throughout the day (Image courtesy: Gamemeca)

지난 11일부터 중국 상하이에서 개최된 빌리빌리 월드 2025는 1차 티켓이 오픈 30초 만에 매진될 정도로 많은 유저들이 찾았다. 그만큼 현장에서도 유저들을 위한 다양한 즐길거리가 마련됐다.

기본적으로 서브컬처 행사인 만큼 각종 굿즈 판매가 많은 것은 당연하겠지만, 나머지 게임 부스들을 보면 차이나조이나 지스타, 게임스컴, 도쿄게임쇼 등과는 분위기가 달랐다. 단순한 신작 공개나 홍보 부스는 적고, 댜신 게임 시연, 무대 이벤트, 댄스 스테이지 등 체험형 부스가 큰 비중을 차지했다. 마치 '유저들의 놀이터‘ 같은 느낌이 전해졌던 빌리빌리 월드의 다양한 체험형 콘텐츠를 모아봤다.