Blizzard Entertainment has officially announced its participation in ChinaJoy 2025, which will be held at the Shanghai New International Expo Centre from August 1st to 4th. Located at booth N3-03, the Blizzard booth will showcase four of its core IPs—World of Warcraft, Hearthstone, Overwatch, and Diablo—offering a rich digital entertainment experience for gamers.

This year, the Blizzard booth will feature massive installations, stage events, interactive zones, and hands-on gaming sessions. Notably, a 5-meter-tall statue of the Archangel Tyrael from Diablo and grand figures of the Lich King and his steed Invincible from World of Warcraft will be on display. Alongside these, over 70 iconic character statues from Blizzard games will be showcased. The booth will also feature an Overwatch Porsche-themed vehicle and a LEGO D.Va mech, heightening anticipation among fans.

Furthermore, popular influencers (KOLs) from the Blizzard gaming community, including Yilingshu, Chuchu, Changtiange, Taliyazi, Xinzao Creed, and Chuzhongliulizibuyi, will take the stage to interact with fans throughout the exhibition. Community artists such as NGA-Shizi, Jinbeibei, and Wuyanjendaozhu will also be on-site, creating custom portraits for visitors through live drawing sessions. On August 2nd, the Blizzard stage will host the Overwatch cosplay finals, where participants will compete for the best character recreation and performance.

In addition to stage events, the Blizzard booth will feature 'Blizzard Street', where visitors can participate in various mini-games and fan events to win official merchandise and limited-edition ChinaJoy souvenirs.