NCSoft has officially launched a new Mobile Casual Center, bringing in Anel Ceman as the new executive to lead the charge.

NCSoft stated that this organizational shift is aimed at diversifying its global game portfolio and securing competitiveness in the game business based on AI technology and data. The company intends to expand its proprietary AI technology and data competitiveness into the mobile casual gaming sector, while also exploring global investment opportunities.

Anel Ceman has been active in the mobile casual sector for over a decade, primarily in the European market. The executive previously held business roles at prominent global mobile casual game companies, including the UK-based Tripledot Studios and Outfit7, known for the Talking Tom IP.

NCSoft continues to strengthen its own IP development and publishing business to diversify its global portfolio. Following the advancement of its MMO development capabilities and the establishment of development clusters for shooter and subculture games, the company is now entering the mobile casual game business.