JOYCITY took to its official YouTube channel on the 2nd to release a briefing video for its upcoming titles, laying out its vision and strategy for global market expansion.

In this presentation, JOYCITY unveiled a concrete roadmap to ensure the successful launch of its new titles, 'Resident Evil Survival Unit' and 'Freestyle Football 2'. The core of their strategy hinges on developing titles with broad global appeal and integrating proprietary payment systems to boost profitability, which they claim will secure stable performance and long-term growth momentum.

First up is 'Resident Evil Survival Unit', a title leveraging Capcom's iconic IP. JOYCITY is banking on the original series' massive global fandom as its primary competitive edge. They expect to have a clear advantage in user acquisition across North America and Europe, planning to channel their years of global service expertise to maximize the game's commercial potential.

Next, the spotlight turned to 'Freestyle Football 2', the latest entry in their flagship 'Freestyle' series. To tackle the growing console and PC sectors, they have opted for a paid package model, promising to differentiate the experience by ensuring that monetization elements do not influence the outcome of matches.

Park Jun-seung, Head of Strategic Business at JOYCITY, remarked, "We are pursuing a two-track strategy: building on our proven track record in the global 4X strategy market, while simultaneously securing a fresh portfolio on console and Steam through 'Freestyle Football 2'. We intend to prove our competitive edge on the global stage."