Krafton’s 'PUBG: BATTLEGROUNDS' (hereinafter PUBG) has released a commemorative track and music video in collaboration with the global artist group 'ALLDAY PROJECT' to mark its 9th anniversary. This collaboration translates the core values of PUBG into a musical narrative to celebrate the milestone.

The collaborative track is titled 'I DON’T BARGAIN'. The song captures the philosophy of survival that PUBG has maintained for the past nine years. Key values associated with PUBG, such as 'survival', 'underdog spirit', and a 'non-negotiable attitude toward victory', are reflected in the lyrics. In particular, lines like “I don’t bargain” and “I don't partake with them fakes” symbolize the players' unwavering attitude in any situation, serving as a tribute to the fans who have been on the battlefield for the last nine years.

The music video features members of ALLDAY PROJECT appearing sequentially against the backdrop of PUBG’s battlefields, intercutting their performances with intense combat scenes to heighten the atmosphere. The video concludes with the iconic Level 3 helmet, adorned with 9th-anniversary congratulatory messages from fans around the world.

This collaboration was planned at the intersection of the PUBG universe and the musical identity of ALLDAY PROJECT. Singer and producer Vince from THEBLACKLABEL, along with the members of ALLDAY PROJECT, participated in the songwriting to enhance the authenticity of the message. PUBG continues to expand its touchpoints with global fans by consistently introducing diverse content.

More information regarding the ALLDAY PROJECT collaboration and PUBG can be found on the official community page.