Busan Metropolitan City and the Busan IT Industry Promotion Agency (hereinafter the Agency) are officially calling for applications until August 5th for companies looking to join the 2026 Global New Market Business Support Program.

The initiative aims to uncover overseas expansion opportunities for Busan-based gaming firms by facilitating exchanges with local game companies and relevant organizations in Serbia and Thailand, alongside market research and business consultations.

The Serbia market development mission is looking to build on last year’s momentum and broaden the scope of local collaboration. Last year, the Agency and Busan city officials visited Serbia with 10 local game and IT firms, resulting in 41 one-on-one business consultations and 13 signed memorandums of understanding.

Following those initial steps, the Agency has maintained an active dialogue with local associations and firms. This year, the Agency plans to partner with the Serbian Games Association to run programs linked to international industry events, turning previous successes into fresh partnerships and tangible business leads.

The Korea-Serbia market development mission will be stationed in Belgrade from September 27th to October 3rd. Participating firms will visit local entities and join a game showcase and consultation sessions linked to DevGAMM × FTW! Belgrade 2026, exploring potential inroads into Eastern Europe and the Balkans.

The Korea-Thailand market development mission is scheduled for Bangkok from October 27th to November 1st. Participating companies will survey the local market and distribution landscape, while engaging in networking and consultations with publishers, investors, and platform holders at the Gamescom Asia × Thailand Game Show B2B event.

The Agency aims to leverage Serbia as a hub for Eastern Europe and the Balkans, while positioning Thailand as a strategic stronghold for Southeast Asian expansion. Eligibility is limited to game production companies headquartered in Busan, with approximately five firms to be selected for each destination.

Acting President of the Busan IT Industry Promotion Agency Lee Jae-deok remarked, "The business consultations and agreements secured in Serbia last year have blossomed into participation in international events this year through continuous local exchanges. The Agency will actively support Busan game companies so they can showcase their excellent content globally and secure practical business opportunities."

Detailed application requirements and submission documents can be found at the Agency's official website under the business announcements section.