Dopamine Factory, a studio specializing in the North American casual gaming market, is officially opening its doors to collaborate with local game developers.

On the 14th, Dopamine Factory announced the launch of the 'HYPER CASUAL GAME CHALLENGE 2025', a global game competition boasting a total prize pool of 1 billion KRW.

More than just a run-of-the-mill contest, the HYPER CASUAL GAME CHALLENGE 2025 is a partnership program designed to let developers focus on the 'content' while Dopamine Factory handles the gritty reality of global launches, including market entry strategies, UA marketing, and data-driven operations.

Dopamine Factory has a track record of developing and scaling numerous hyper and hybrid casual titles, primarily in the North American market. The studio brings a wealth of practical experience, ranging from market-piercing development skills to real-time performance analytics, A/B testing, and creative design tailored for casual games.

This competition embodies the vision of Dopamine Factory to embark on a journey toward global success alongside local indie developers. The prize structure is performance-oriented, with awards scaled based on CPI and retention metrics.

Participants who achieve a CPI of $0.2 or lower and a D1 retention of 35% or more are eligible for a top prize of 100 million KRW, with tiered prizes of 30 million, 20 million, 10 million, and 5 million KRW available based on performance. All winning teams will receive an additional 200 USD (approximately 270,000 KRW) in Unity Asset Store credits, and teams selected for the project testing phase will each receive a participation fee of 500,000 KRW. Furthermore, a special prize pool of up to 1 billion KRW will be awarded based on download counts on the US iOS App Store.

An official from Dopamine Factory remarked, "For a great game to find its proper market, you need data-driven execution and a profound understanding of the landscape," adding, "We intend to share our practical methods and resources generously so that local indie developers can confidently compete in the global market, including North America."

The HYPER CASUAL GAME CHALLENGE 2025 runs for approximately 7 weeks from July 14 to August 31, and further details can be found at Dopamine Factory official website.