Krafton has released its financial results for the second quarter of 2025.

On the 29th, Krafton announced its financial figures for the first half and the second quarter of 2025. The company reported a Q2 2025 revenue of 662 billion KRW, a 6.4% dip compared to the same period last year. Operating profit for the quarter stood at 246 billion KRW, while net profit was 15.5 billion KRW—marking year-on-year declines of 25.9% and 95.4%, respectively. However, the first half of 2025 saw a record-breaking performance with 1.5362 trillion KRW in revenue and 703.3 billion KRW in operating profit, the highest half-year figures in company history.

The revenue decline is largely attributed to a base effect stemming from performance-based bonuses recorded in Q2 of last year. While the PC and console divisions saw gains of 14.8% and 11.7% respectively, the mobile division suffered a 14.5% drop. This was primarily due to PUBG IP-related bonuses received from mobile partners during the same period last year; if those one-off bonuses are excluded, the underlying growth actually hits double digits.

As for Q2 operating costs, Krafton faced pressure from rising labor expenses and the surge in app market fees and payment processing commissions tied to revenue. Marketing spend also jumped by 22.7% compared to last year, pushing overall costs up and dragging the operating profit down by 25.9%.

Looking ahead to the second half, Krafton is focusing on creating cultural experiences that transcend mere gaming through collaborations with global icons like the luxury car brand 'Bugatti' and the K-pop sensation 'aespa'. Furthermore, the company plans to expand its genre and platform reach by introducing new PUBG IP titles, 'PUBG: BLINDSPOT' and 'Project Black Budget', to the public.

Meanwhile, the team is working to ensure 'inZOI' finds a firm footing with global players for long-term service. Following the release of mod support and mod kits in June, an upcoming DLC in August will introduce a new city, 'Chahaya'. Beyond that, Krafton aims to bolster its publishing prowess and accelerate its technical edge by securing core AI technologies to redefine the future of the gaming industry.