The Ministry of Culture, Sports and Tourism, in collaboration with the Korea Creative Content Agency (KOCCA), hosted the Korea Pavilion at ChinaJoy 2025, held at the Shanghai New International Expo Centre from August 1 to 3.

ChinaJoy stands as China's largest gaming exhibition, drawing local developers, publishers, and regular attendees, alongside international firms eager to enter the Chinese market.

The Korea Pavilion featured nine small and medium-sized game developers: ▲TakeOne Company ▲Arumgames ▲Storytaco ▲Com2uS ROCA ▲Roomtone ▲Play Mephisto Waltz ▲Team Tetrapod ▲BlanB ▲Because Us.

A total of 352 consultations took place at the Korea Pavilion during ChinaJoy 2025. During the B2B segment, KOCCA operated a support program designed to help domestic game companies navigate the Chinese market. By utilizing pre-arranged business matching to align the needs of exhibitors with potential buyers—while also facilitating on-site meetings—the agency allowed firms to engage further with local publishers and investors. Dedicated consultation booths were set up for each company, complemented by a communal space to encourage longer interactions with prospective partners.

Furthermore, Arumgames, Storytaco, Roomtone, Play Mephisto Waltz, and Because Us attended the China International Game Developers Conference (CIGDC) held from July 30 to 31, just before the main event. There, the developers participated in pitching sessions and consultations, networking with key figures from China, Japan, Europe, and North America to lay the groundwork for future collaboration.

Kim Nam-geol, Head of the Game and New Technology Division at KOCCA, stated, "Operating the Korea Pavilion at this year's ChinaJoy goes beyond mere short-term consultation results; it is an opportunity to boost the profile of K-content within the Chinese market and expand the foundation for tangible entry. KOCCA will continue to strive for strategic support to target key global markets."

KOCCA is set to operate Korea Pavilions at both Gamescom, taking place in Cologne, Germany, this August, and the Tokyo Game Show (TGS) in Japan this September.