EA is pulling the plug on The Sims Mobile.

Launched in 2018, The Sims Mobile managed to survive for seven years, though it was often criticized for sluggish content updates and aggressive monetization. It lived a precarious life from the start, mostly because it had to compete with the already well-regarded The Sims FreePlay, leaving many to wonder exactly where it fit into the ecosystem.

EA has set the official sunset date for January 20 next year, with features being phased out gradually. As of the announcement, the game has been pulled from the Google Play Store and Apple App Store, and in-app purchases have been disabled.

Still, EA claims it intends to keep things running with various in-game events until the end. Seasonal staples like the 'Eerie Autumn Festival' and the 'Cozier Home Sweet Treat Showdown' are still running, with a festive year-end celebration planned for December.

In a parting gesture, EA will unlock all content—including Build Mode items and Create-a-Sim customization options—for all players starting January 6, just two weeks before the final curtain call. EA says this is to ensure players can enjoy the full experience before the servers go dark for good.

The other mobile title, The Sims FreePlay, has been around since 2011 and is still going strong after 14 years. While EA hasn't mentioned shutting that one down, the development of 'Project Rene'—which is reportedly focusing on mobile multiplayer—has kept the rumor mill churning regarding its long-term future.