As AI integration becomes increasingly common in the gaming industry, Take-Two's CEO has expressed skepticism regarding its utility.

Take-Two CEO Strauss Zelnick attended the CNBC Technology Executive Council summit in New York on the 28th (local time) to share his views on generative AI and game development. During the event, Zelnick stated, "Generative AI still has limitations in game development, and it is difficult to create blockbusters like GTA."

Zelnick cited two reasons for this. The first is intellectual property. He pointed to the risk of AI-generated content becoming embroiled in inter-corporate IP disputes, explaining, "You cannot guarantee intellectual property rights for content created by AI." He added, "To utilize AI, it is important not only to comply with copyright laws but also to protect the rights of individuals."

The second reason is the limitation of creativity in generative AI. The core issue is that generative AI is based on past information, making it impossible to create truly original ideas. Zelnick noted, "Because AI utilizes existing data, it is difficult for any AI model to possess creativity," adding that "creative people drive franchises like GTA, Borderlands, and the NBA 2K series."