SOOP has signed a memorandum of understanding with the Daejeon Information & Culture Industry Promotion Agency to foster local content industries and drive tangible results. The signing ceremony was attended by SOOP CEO Choi Young-woo and the Agency’s President, Lee Eun-hak, alongside key executives from both organizations.

This partnership aims to strengthen the competitiveness of the local content industry. By combining SOOP’s platform technology and production capabilities with the Agency’s regional cultural and content infrastructure, both parties intend to support the sustainable growth of creators and businesses.

Through this agreement, the two organizations plan to collaborate on various initiatives, including: ▲ establishing a foundation for local content industry growth ▲ scouting and supporting creators and enterprises ▲ developing and planning region-specific content ▲ and linking networks and projects to maximize impact.

Furthermore, this partnership will expand joint projects linked to key content initiatives operated by the Agency, such as the Daejeon Contents Korea Lab, the Daejeon Esports Arena, the Daejeon Content Business Incubation Center, and the Daejeon Music Creation Center.

Meanwhile, SOOP and the Agency have built a close partnership since 2019, collaborating in various fields including regional promotional content production, corporate promotion support, advertising collaborations, and streamer masterclasses.