AK Interactive has officially unveiled TV personality Choo Sung-hoon as the new face of its long-running economic strategy MMORPG, The Great Merchant, as of the 22nd. To mark the occasion, the studio has also released the main promotional video.

In the clip, Choo channels his signature intensity, blending rugged charisma with comedic timing that fits right into the world of The Great Merchant. To celebrate the partnership, AK Interactive is rolling out benefits for both new and returning players. By adding The Great Merchant on KakaoTalk, users can receive an exclusive Choo Sung-hoon limited-edition item. Furthermore, new and returning players logging in can claim the 'Choo Sung-hoon Physical Package' to help them adapt to the game quickly.

The in-game festivities continue with a special mission event where players face off against Choo Sung-hoon. Each day, users can complete simple tasks to participate in a game of rock-paper-scissors. Victory can net players the 225-level Cheonra Set or the rare Gyeongseong Evening Dress. For those who achieve a five-game win streak, there is a chance to win a limited-edition piece of merchandise: an outfit personally signed by Choo.

An AK Interactive spokesperson noted, "Collaborating with Choo Sung-hoon, who is currently a prominent figure, was the perfect way to highlight the potential of The Great Merchant." They added, "We are committed to continuing our investment in differentiated content so that our players can take pride in The Great Merchant."