Shift Up has unveiled a video introducing an original track for their upcoming title, 'Stellar Blade: BLOOD RAIN'. The studio has crafted this piece by leveraging existing game assets, supplemented by AI technology.

The video premiered on the official Shift Up YouTube channel on July 31st. It frames the original track 'Wanna be in LOVE' as if it were a music video featuring the protagonist, Evie. You can catch Evie going through the motions of daily life—singing, riding the subway, and even tucking into a bowl of Buldak spicy noodles. The clip concludes with a 'behind-the-scenes' segment where Evie interacts with the production team, much like a real-world performer.

Regarding the production, a Shift Up official noted, "As indicated at the end of the video, this content was reconstructed using game assets from Stellar Blade: BLOOD RAIN, with AI technology applied in a supporting capacity. We hope this content offers fans a chance to connect with Evie once more."

As of 4:19 PM on July 31st, the video had racked up 17,460 views and 2,200 'likes' on Shift Up's official channel. Naturally, the use of AI sparked a bit of a mixed reaction. Some viewers felt the AI-generated aesthetic was a bit too prominent for their liking, while others saw it as a pragmatic step for the studio to gain experience with tools that are rapidly becoming standard in the industry. Other fans were simply excited for the game itself or amused by the sudden appearance of Buldak noodles.

Stellar Blade: BLOOD RAIN is the follow-up to Shift Up's flagship hit, Stellar Blade. Set six years after the events of the original game, it introduces a new lead character named Evie. Unlike Eve, who relied primarily on blades, Evie focuses on close-quarters combat using gauntlets.

Shift Up CEO Kim Hyung-tae attended the 2026 Economic Growth Strategy National Report in January, where he stated that leveraging AI is essential to compete with China, which boasts massive human resources. He explained, "80% of our revenue comes from overseas, where our primary rivals are Chinese developers. While we might dedicate around 150 staff to a single title, they often deploy between 1,000 to 2,000 people. We simply lack the capacity to match the sheer volume and level of polish. The goal of integrating AI isn't to cut jobs, but to empower one person to do the work of a hundred so we can effectively compete with the likes of China and the US."