For the month of July, fans can find the face of Lost Ark's mascot, 'Mokoko', featured on Paldo's 'Wang-ttuk-keong' noodle cups.

Smilegate RPG announced on the 10th that Lost Ark is teaming up with Paldo for a 'Wang-ttuk-keong' collaboration. The event runs from the 11th to the 31st, featuring both the 'Mokoko Wang-ttuk-keong Special Pack' and standard single units.

The Special Pack is available exclusively online via Paldo’s KakaoTalk Gift channel. It includes three uniquely designed 'Mokoko Wang-ttuk-keong' cups, one packet of 'Mokoko Ramen Soup', a 'Wang-ttuk-keong noodle bundle', a 'Mokoko Hourglass Figure', a pack of 'Lost Ark Collection Cards', three single-item coupons, and one exclusive Special Pack coupon.

The single 'Mokoko Wang-ttuk-keong' units can be purchased at supermarkets, convenience stores, and online retailers including the KakaoTalk Gift shop. Each single unit includes a game coupon. The Special Pack coupon is limited to one use per account, while the single-item coupons can be redeemed up to 10 times per account. Redeeming these coupons provides various in-game items, including the 'Legendary and Hero Card Pack'.

Following this collaboration, Smilegate RPG plans to conduct further partnerships this summer with brands such as 'Yoajung' and 'Domino's Pizza', accompanied by commemorative events. Players who register a coupon from any of these brand collaborations at least once will be automatically entered into a special event for that brand, with prizes awarded via a lucky draw.

Meanwhile, Smilegate RPG intends to use the proceeds from 'Mokoko Wang-ttuk-keong' sales to fund future social contribution campaigns.

Smilegate RPG CEO Jiwon Gil stated, "We are thrilled to present our first collaboration of the summer. We hope fans show great interest in this partnership between Lost Ark and Paldo, especially given the limited-edition Lost Ark merchandise included in the packs."

For more detailed information regarding this collaboration, please visit the official Lost Ark website.