The aesthetic mechanical keyboard brand BARO has officially launched its new V104L mechanical keyboard, featuring a full LCD display. Available in two colorways, Void Black and Arctic White, this new product combines a stylish design with high-end specifications for practical use. BARO is focusing on expanding consumer touchpoints and securing early market momentum through a hybrid retail strategy covering both online and offline channels.

The V104L offers a user experience that differentiates it from conventional mechanical keyboards through the large, full LCD display integrated at the top of the board. It functions as more than just an input device, acting as a visual interface that allows for various information displays and customization based on user settings. Users can intuitively check system information, various settings, the clock, and custom images.

Furthermore, the V104L supports a 3-mode connection method—Bluetooth, 2.4GHz wireless, and USB wired—providing stable usability across various device environments. It also features premium specifications such as PBT keycaps, hot-swappable support, RGB lighting, and a high-capacity battery to enhance the product's overall quality.

To commemorate the launch of the V104L, BARO is running a discount promotion for the Void Black model. From March 13th to March 26th, the product is available at a special launch price in the 70,000 KRW range, approximately 20% off the regular price. The promotion is being held simultaneously across major online marketplaces including Compuzone, Naver Store, and Coupang.

The Arctic White model will be available at 75 Electro Mart locations nationwide as part of an offline retail expansion strategy. Starting March 18th, the product will be rolled out sequentially, allowing consumers to experience the product firsthand at major large-scale stores before purchasing. Through this Electro Mart entry, BARO aims to increase brand awareness and drive purchase conversion based on real-world experience, using the full LCD display to intuitively convey its differentiation from existing keyboards.

A BARO representative stated, "Our core strategy is to secure early market response by leveraging price competitiveness in online channels and experience-based purchasing environments in offline channels," adding, "We plan to continue strengthening our brand competitiveness through differentiated product experiences and distribution strategies."