The Seoul Metropolitan Government and its SME support agency, the Seoul Business Agency (SBA), are collaborating with Mercedes-Benz Korea to operate the '2026 SBA X Mercedes-Benz Korea Game Industry Win-Win Platform' project. They are currently recruiting Seoul-based game SMEs interested in exploring the potential of integrating their games into the Mercedes-Benz in-car platform until April 24.

This collaborative project was designed to establish a virtuous cycle within the game industry and promote mutual growth by creating specialized collaboration opportunities between large corporations and small-to-medium game developers. The SBA and the partner corporation aim to discover companies with excellent games, while participating SMEs can seek new revenue opportunities by entering a new market through this platform.

The project is intended to help developers enter the new mobility platform sector through cooperation with Mercedes-Benz Korea and to strengthen the global competitiveness of game companies by creating successful case studies.

A maximum of two companies will be selected, and the Seoul Business Agency will provide up to 15 million KRW per company in commercialization grants for game development and vehicle integration testing. In connection with the 'Game & eSports Seoul (GES) 2026' festival held in the second half of the year, the project will support the operation of demo exhibition booths and promotion, and provide additional points for future evaluations for residency at the Seoul Game Contents Center.

Mercedes-Benz Korea will provide mentorship from current employees, support for in-car game integration and vehicle testing, and offer technical information on the vehicle system environment for game operation. After the completion of the demo development, discussions regarding actual vehicle integration and formal contracts may follow depending on the results.

Eligibility is open to Seoul-based game SMEs, regardless of the company's founding year or business history. Applications can be submitted online via the official Seoul Business Agency website until 5:00 PM on Friday, April 24. Final companies will be selected through a document review by Mercedes-Benz Korea staff followed by a presentation evaluation.

Moon Gu-seon, Head of the Creative Industry Division at the Seoul Business Agency, stated, "In line with the changing mobility industry environment where in-car entertainment is becoming increasingly important, this will serve as an excellent springboard for promising Seoul-based game companies to leap forward on a new platform." He added, "By supporting game companies through this cooperation model with Mercedes-Benz Korea, we will secure future growth engines for the game industry and contribute to the growth of game companies."