Major Japanese film distributor 'Toei' is officially entering the gaming industry.

On the 21st, Toei unveiled its new gaming division, 'Toei Games,' along with its official social media accounts and website. As a major distributor with significant influence in film and animation, Toei holds the rights to numerous legendary IPs, including Kamen Rider, Super Sentai, Dragon Ball, Sailor Moon, and One Piece.

Toei Games’ first move is into the PC market via Steam, with plans to expand into console platforms such as Nintendo Switch, PlayStation, and Xbox in the future. The company is set to announce its initial lineup on the 24th. This lineup will not consist of games utilizing Toei's existing IPs, but rather entirely new titles created in collaboration with various domestic and international creators. This indicates that Toei's entry into the gaming business is focused on creating a new growth engine rather than simply leveraging existing IPs for revenue.

In addition to its future business direction, the company's vision was also revealed. Toei Games stated that its goal is to act as an 'accomplice' that delivers the passion of creators who love and make games to the world. They also unveiled a brand logo created by 'Kairosoft,' a developer well-known for its pixel-art management simulations.

Toei Games CEO Fumio Yoshimura stated, "With the launch of our new game brand, Toei Games, we are taking on the challenge of a new field. We intend to work hard to establish this business as a new pillar that stands alongside our existing core businesses in film, TV, and events," adding, "Games are a form of global entertainment that transcends language and borders."

He further added, "We will not stop at utilizing existing IPs, but will create new ones from scratch. By leveraging the technology and know-how accumulated through video production, we will deliver a uniquely 'Toei' entertainment experience to players around the world."