HoYoverse announced on the 27th that their collaboration event with Mom's Touch, titled 'Challenge! Legendary Touch', has come to a successful end. Running for about a month from March 24 to April 24, the campaign featured limited-edition merchandise and photocards inspired by the charming Natlan character Citlali, with both collaborative set menus proving to be massive hits.

On the very first day, March 24, Mom's Touch soared to the top of real-time search trends across major delivery platforms, with over 20% of the entire stock vanishing in just hours. Demand surged so sharply across stores nationwide that 70% of the allocated stock was wiped out within a week. The subsequent scramble for the sets was so intense that the company had to issue several notices regarding replenishment.

The Mom's Touch Gangnam-daero branch, decked out in a full Genshin Impact theme, saw over 2,300 visitors eager to soak in the atmosphere. To keep the momentum going, HoYoverse treated 200 lucky fans from the 'Genshin Cafe in Seoul' and 'Genshin PC Lounge in Seoul' to a 'Legendary Burger Set' as part of their 'For the Travelers! Genshin is Treating Mom's Touch' surprise campaign.

A spokesperson for HoYoverse Korea noted, 'We are truly grateful for the explosive interest our players have shown in this collaboration,' adding, 'We will continue to strive to provide fun, everyday experiences through diverse events that leverage the Genshin Impact IP.'