Lost Ark is collaborating with the fashion platform Musinsa to host the 'Mokoko Street Pop-up in Seongsu' at the Musinsa Store Seongsu in Seongdong-gu, Seoul. The pop-up store will run from July 22nd to July 31st. It will be open from 11:00 AM to 10:00 PM, with the final day, the 31st, closing at 8:00 PM.

Visitors wishing to enter the 'Mokoko Street Goods Shop' must make a reservation via Naver between 6:00 PM on the 10th and 6:00 PM on the 19th. Those who book in advance will receive a limited-edition poster, class SD character stickers, a Lost Ark collection card pack, and a special coupon. The goods shop will sell a total of 19 items, including figures, plush keyrings, and desk mats, with all proceeds donated to a charity campaign in the players' names.

Areas outside of the goods shop are open to the public without a reservation. On-site visitors will receive a commemorative fan, and those who spend over 5,000 won can participate in a roulette event, while those who spend over 20,000 won will receive a tarpaulin bag. On-site experience programs include DIY t-shirt customization using Lost Ark IP, keycap keyring DIY, and wappen pouch DIY. Special prizes will also be awarded to those who post photos taken at the venue on Instagram.

A soft opening, which allows for free viewing, will be held from 11:00 AM on the 17th to 10:00 PM on the 21st. During this period, the goods shop and experience programs will not be in operation. Additionally, the Musinsa online store will begin exclusive sales of collaboration merchandise on July 22nd at 11:00 AM. The merchandise consists of two t-shirt sets, and purchasers will receive an Avatar Selection Box.

For more information on the Lost Ark Musinsa pop-up store, please visit the official website.