[이구동성] Physical packages? Please leave
[이구동성] 실물 패키지? 나가주세요
2026.07.10 16:57 UTC+9
AI Summary
SIE plans to end physical disc sales by 2028 under the guise of ESG. This move triggers massive backlash amidst growing concerns over digital game ownership. Sony's strategy risks alienating its core fanbase by ignoring the intense debate surrounding current market practices.


Sony Interactive Entertainment (SIE) recently announced that it will completely cease sales of physical disc packages for PlayStation starting in 2028. They cite ESG management and 'digital transformation' as the justification. Consumers who have purchased physical packages are naturally outraged, and even their once-solid fanbase is showing cracks.
The reason this disc exit announcement is causing such significant backlash is that it directly threatens the ecosystem of 'game ownership,' which is the most sensitive nerve for gamers. With the recent 'no-ownership' policies on digital platforms like Steam, and the 'Stop Killing Games' movement sparked by the service termination of Ubisoft's 'The Crew,' consumer frustration has reached a boiling point. By unilaterally taking away the last safety net of physical packages, they have effectively backed themselves into a corner. The news of the PS3 and PS Vita online store closures is just an added blow.
Of course, one cannot simply criticize a company for pursuing profit maximization or exploring new business models. In fact, looking at recent SIE game sales trends, digital sales are overwhelmingly higher than physical package sales. However, their past actions—such as the video mocking Xbox for not allowing game sharing between friends—contrasted with this unilateral policy push that ignores gamer sentiment, is quite disappointing. Especially at a time when the debate over game ownership is so heated.
Some even argue that after the string of failures of SIE's ambitious new live-service games, which were followed by large-scale layoffs to cover the losses, they are now passing the cost burden onto gamers under the guise of eco-friendly ESG management. Even industries outside of gaming are criticizing Sony's digital monopoly moves. Business tactics based on exclusive titles and market dominance are only possible under the assumption that a solid fanbase will continue to support them. Right now, that fanbase is wavering. It has reached a point where even those who purchase games digitally are voicing their opposition. A wise reconsideration is urgently needed.


최근 소니인터랙티브엔터테인먼트(이하 SIE)가 2028년부터 플레이스테이션의 물리 디스크 패키지 판매를 전면 중단하겠다고 선언했습니다. ESG 경영과 '디지털 전환'이라는 명분이죠. 패키지를 구매해 왔던 소비자들은 당연히 뿔이 났고, 단단했던 팬덤 역시 금이 가고 있습니다.
이번 디스크 퇴출 선언이 유독 큰 불만을 낳는 이유는, 게이머들의 가장 민감한 역린인 '게임 소유권'의 생태계를 정면으로 위협하기 때문입니다. 최근 스팀 등 디지털 게임 플랫폼에서의 '게임 소유 불가' 정책, 유비소프트 '더 크루' 서비스 종료로 촉발된 '스탑 킬링 게임즈' 운동으로 인해 소비자들의 불만이 극에 달한 가운데, 마지막 안전장치 격인 실물 패키지까지 일방적으로 빼앗은 구도가 되어버렸거든요. PS3와 PS 비타 온라인 스토어 폐쇄 소식까지 함께 가져온 건 덤입니다.
물론 기업이 이윤 극대화를 추구하고 새로운 수익 모델을 발굴하는 것 자체를 무조건 비난할 수는 없습니다. 실제로 최근 SIE 게임 판매 추이를 보면, 실물 패키지보다 디지털 판매량이 압도적으로 많거든요. 그러나 과거 Xbox의 친구 간 게임 대여 불가를 꼬집으며 패키지를 건네주는 영상을 찍었던 과거 행적과, 게이머 민심을 고려하지 않은 정책의 일방적인 추진은 다소 아쉬운 부분입니다. 특히 최근처럼 게임 소유권 관련 논쟁이 뜨거울 때 말이죠.
혹자는 SIE가 야심 차게 추진한 라이브 서비스 게임 신작들의 줄이은 참패로 인한 손실을 대규모 정리해고로 때운 것도 모자라, 친환경 ESG 경영이라는 핑계로 게이머들에게 비용 부담을 전가한다고까지 말하고 있습니다. 게임 외 업계에서조차 소니식 디지털 독점 행보를 비판할 정도죠. 독점작과 시장 장악력을 바탕으로 하는 배짱 장사는, 그럼에도 불구하고 꾸준히 찾아올 단단한 팬덤이 유지된다는 가정 하에 가능한 것입니다. 지금 그 팬덤이 흔들리고 있습니다. 오죽하면 디지털로 게임을 구매하는 사람들까지 나서서 반대 목소리를 내고 있습니다. 아무쪼록 현명한 재판단이 요구됩니다.
This news was translated by AI.
I am dedicated to games and writing. viina@gamemeca.com
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