Krafton has announced a strategic investment in Neon Commerce, a global game commerce infrastructure firm. The company stated that this investment was made to broaden its reach to global users and solidify a more player-centric service ecosystem. Through this, Krafton aims to accelerate the development of its own payment system and secure global transaction capabilities.

Neon Commerce is an infrastructure firm that helps game publishers build, operate, and scale ecosystems for their players. The company provides integrated support for various services, including a payment system that bundles multiple methods, compliance with regional taxes and regulations, and the construction of publisher-operated online stores. This provides a convenient purchasing environment for users and establishes a foundation for game companies to communicate directly with their players.

By working closely with Neon Commerce, Krafton aims to internalize its payment service capabilities and provide a reliable, convenient purchasing environment for its global user base. Moving forward, the company plans to improve payment convenience through its own service while creating an environment where it can directly offer diverse benefits and services to users. This will strengthen its global service operations and enhance the competitiveness of its publishing platform.

Thomas Go, Head of Publishing Platform at Krafton, stated, "This investment is a vital starting point for Krafton to strengthen our service foundation and directly connect with global users." He added, "By leveraging the game commerce infrastructure provided by Neon, Krafton will deliver better purchase experiences and benefits, and continue to expand our player-centric service ecosystem."

Chris Port, CEO of Neon Commerce, remarked, "Neon Commerce has been focused on providing the scalability and flexibility that game companies need to operate direct-to-consumer businesses. The game commerce infrastructure we build alongside Krafton will set a new benchmark for the entire gaming industry."