The esports organization FearX officially announced on the 22nd that, following a recent board meeting, they have rebranded from SBXG to FearX.

This shift is a calculated move to align their corporate identity with their esports team, effectively streamlining the 'FearX' brand. The organization notes that after a stellar 2025 season—marked by what fans dubbed a 'Miracle Run' and a victory at the League of Legends Asia Invitational—they intend to leverage this brand equity to fuel their global expansion.

Alongside the rebrand, the team has established a new leadership structure. Kim Hae-chan, who successfully led the team as General Manager for BNK FearX, has been promoted to Chief Executive Officer. This internal promotion recognizes his extensive experience and leadership in the esports industry. Stepping into the role of General Manager is Yoo Hee-ji, a seasoned expert with a deep understanding of the esports sector. Her appointment as the first female General Manager in the history of the League of Legends Champions Korea (LCK) franchise is being hailed as a refreshing move that reflects the unique culture FearX has cultivated.

As part of the brand consolidation, the Mouse Potato cafe at their Jonggak clubhouse has been rebranded as the FearX Cafe. The renovated cafe now features NEXUS IP, offering fans a fresh experience. FearX is currently performing well in the 2026 League of Legends Champions Korea Cup, holding a 2-1 record in the Elder Group.

FearX is set to face off against T1 this Sunday in the League of Legends Champions Korea Cup. With a new name and a strengthened leadership team, the organization aims to further solidify its presence in both domestic and international esports markets.