Kakao Games officially launched SMiniz, a new title leveraging SM Entertainment’s intellectual property, in the global market on the 25th.

SMiniz is a mobile casual game featuring miniature versions of SM artists, allowing users to play match-3 puzzles alongside their 'ultimate' bias. The game includes various content utilizing SM IP, such as photocard collection reflecting fandom culture, 'Photo Deco' and 'My Room' for personal customization, and costumes based on artist activity concepts. Following a global closed beta test held last December, the game received positive feedback for its accessible and fun puzzle gameplay.

Prior to the official launch, Kakao Games built anticipation through roulette giveaway events and online/offline promotions linked to the SMTown Fukuoka concert. Following the release, an in-game event is being held where players can obtain special, unreleased artist photocards. Additionally, until March 10, players who download the game and complete simple missions can receive SMiniz merchandise at the SM Kwangya Store through an offline-linked event.

More details about SMiniz can be found on the official brand page.