The latest World of Warcraft expansion, 'Midnight', officially launched globally on the 3rd at 8:00 AM.

Continuing the 'Worldsoul Saga', this expansion pushes the level cap to 90. Players can look forward to a host of new and revamped regions, alongside fresh world events, PvP zones, dungeons, delves, hunts, and—finally—player housing.

To mark the Korean launch, Blizzard is teaming up with the French-style boutique hotel L'Escape Seoul Myeongdong and the beverage brand HK inno.N Hutgaesu. From the 14th to the 31st, L'Escape will feature a themed room designed around the 'Home Sweet Home' concept. You’ll find a dedicated PC zone to dive straight into the expansion, and guests will receive a branded merchandise set including a robe, amenities, and a mug.

The collaboration with HK inno.N Hutgaesu includes in-game loot. Starting today, purchasing a 30-bottle pack of Hutgaesu from the Naver Smart Store 'Condition Mall' nets you a special coupon for the 'Hate-Forged Flame-Cycle' mount. Additionally, viewers who watch at least four hours of World of Warcraft: Midnight streams on Naver Chzzk before 2:00 AM on the 25th can snag cute Alliance Blue Grrrgl and Horde Red Grrrgl housing decorations via drops.

The hype was already building, as the 'Home Sweet Home' offline community event drew over 2,200 fans to Stage X Seongsu in Seoul on February 28th. Andrew De Sousa, Lead Combat Designer for World of Warcraft, made the trip to Korea for a signing session and lucky draw, engaging directly with the local player base.

The atmosphere was electric, thanks in part to the professional cosplay team Spiral Cats, who appeared as Sylvanas, Jaina, and Murlocs. Attendees spent time at the demo zone, tried their luck at the '12-second' stop-watch challenge (a nod to the 12th expansion), and visited the 'Glyph of Light' engraving station for custom keychains. The event also featured caricature stations, a 'Hero’s Guestbook' for sharing memories, themed photo zones, and a 'Midnight' café serving three exclusive beverages.