Hanwha Life Esports announced on the 9th that they have signed a new sponsorship deal with the instant photo booth brand PhotoGray for 2026. Under this arrangement, Hanwha Life Esports will roll out exclusive photo frames featuring their roster across PhotoGray locations nationwide. Fans can use the brand's printing service to enjoy a special experience that makes it feel as if they are taking a photo alongside their favorite players.

PhotoGray, a brand under APR, leads the trend in the instant photo industry by creating a stylish, studio-like atmosphere that appeals to a wide fan base, from Gen Z to the MZ generation. The two parties first unveiled these exclusive photo frames at the 2026 HLE Fan Fest held on January 3rd, where they were met with an enthusiastic reception from fans.

This deal marks the official launch of the frames in PhotoGray stores across the country, expanding the touchpoints where fans can engage with the players in their daily lives. A representative for Hanwha Life Esports noted, "This collaboration with PhotoGray reflects our commitment to connecting with fans beyond the digital realm and into physical spaces," adding, "We hope to gift our fans pleasant memories through these locations and become a more approachable team."

Founded by Hanwha Life, South Korea's first life insurance company, Hanwha Life Esports continues to lead the mainstreaming of esports by engaging with future generations under the 'LIFEPLUS, adding value to life' vision. Building on their marketing success at home, they are now steadily expanding their global footprint by delivering a distinct brand experience to fans worldwide.