T1 is rolling out a co-branded merchandise collection featuring 'Amal', the new mascot for Saudi Arabia’s regenerative tourism developer, Red Sea Global (RSG).

The initiative aims to broadcast the values of 'Regenerative Tourism' championed by RSG to esports fans across the globe, while encouraging active participation in protecting our marine ecosystems.

The mascot itself, Amal, is rooted in a genuine, heartwarming tale. Back in 2021, RSG’s environmental team rescued a hawksbill sea turtle suffering from 'Floating Syndrome'. Following a successful rehabilitation, the turtle was released back into the wild on Al Waqadi Island—a vital nesting ground for the endangered species within the Red Sea region. The team fittingly named her 'Amal', which translates to 'hope' in Arabic.

The collection, featuring keyrings and plushies, will be unveiled at the 'LCK Team Roadshow: 2026 T1 Home Ground', held at the INSPIRE ARENA from the 24th to the 26th. Each piece reflects the journey of Amal's rescue and recovery. 100% of the profits will be donated to organizations dedicated to sea turtle conservation and marine health.

Raed Albasseet, Group Chief Environment and Sustainability Officer at RSG, stated: "Amal serves as a living symbol, spreading our mission for regenerative tourism to the world." He added, "Through our partnership with T1, we hope to inspire the next generation of ocean advocates."

T1 COO Woong-ki Ahn remarked: "We were truly inspired by our fans, who have consistently demonstrated a force for good through environmental clean-ups and blood donation drives, which led us to launch this ESG project." He concluded, "Collaborating with RSG through Amal allows us to drive tangible environmental change and foster a more responsible culture within the esports scene."