Kakao Games Operates 'Friends Game Land' for World Play Day

gamemeca Ⅰ Kim Mi Hee 2026.06.01 11:56 UTC+9

TL;DR (2-3 Sentence Summary)

Kakao Games conducted the 'Visiting Friends Game Land' campaign on May 31st at the Hwarang Park Multipurpose Plaza in Pangyo, Gyeonggi Province. Visiting Friends Game Land is Kakao Games' representative CSR project, which has been directly visiting children and adolescents with low accessibility to game culture since 2019 to provide them with game experience opportunities and enjoyment. Since last year, the campaign has strengthened experiential activities for children through collaboration with the international children's rights NGO Save the Children, and expanded its target to include children's hospitals, special schools, and child protection facilities.

카카오게임즈의 찾아가는 프렌즈게임 랜드 캠페인 모습(사진제공: 카카오게임즈) — ▲ Kakao Games' 'Friends Game Land On The Go' event. (Photo courtesy: Kakao Games)

On May 31st, Kakao Games held its 'Friends Game Land On The Go' campaign at the Hwarang Park multipurpose plaza in Pangyo, Gyeonggi Province.

Launched in 2019, 'Friends Game Land On The Go' is Kakao Games' flagship CSR initiative, bringing game experiences and joy directly to children and adolescents with limited access to gaming culture. Since last year, in collaboration with international child rights NGO Save the Children, the company has enhanced experiential activities for children and expanded the campaign's reach to include children's hospitals, special schools, and child protection facilities.

To celebrate World Play Day on May 28th, Kakao Games organised this event to provide enjoyable gaming experiences for local children and adolescents, and to spread the positive values of gaming. Approximately 500 people participated in this year's 'Friends Game Land On The Go', held for the second consecutive year in commemoration of World Play Day.

This event was the largest 'Friends Game Land On The Go' campaign to date this year, featuring five themed zones and 12 game content pieces reflecting the characteristics of each zone. These included the Kakao Games Zone (4D VR Game Bus, 4D VR Sports), Disability Awareness Zone (Wheelchair Sports Game, Braille Yut Nori), Think Level-Up Zone (Emotion Word Card Game, Coding Board Game, Colouring Wall), IT Education Zone (AI Webtoon Drawing, Drone Piloting Experience), and Play Zone (Water Tattoos, Air Bounce, Photo Zone).

Kakao Games curated programmes to aid the emotional and cognitive growth of children and adolescents, fostering gaming as a healthy recreational culture. The IT Education Zone introduced new content like AI Webtoon Drawing and Drone Piloting, making AI and digital technologies accessible and fun. The Think Level-Up Zone offered activities such as the Emotion Word Card Game to enhance emotional expression and cognitive skills. Through the Disability Awareness Zone, participants gained experiences that foster understanding and respect for physical differences.

A Kakao Games representative stated, "Through content that blends gaming and education at this event, we aimed for children, adolescents, and their guardians to experience the educational benefits of games." They added, "We will continue to provide experiences where play connects to learning and to promote the positive values of gaming."

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This news was translated by AI.

Kim Mi Hee, Reporter

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Kakao Games Operates 'Friends Game Land' for World Play Day