Look, let's be honest—it’s not every day you see NC CEO Kim Taek-jin and NVIDIA founder and CEO Jensen Huang popping into a local PC cafe. To mark 25 years of their global partnership, the pair chose the very stomping ground where both companies cut their teeth. Amidst the hum of gaming rigs, they introduced the RTX Spark, a next-gen superchip for Windows, and took some time to mingle with the local player base.

The duo wasn't just there to chat, though; they came bearing gifts, handing out GeForce RTX GPUs and laptops powered by the new RTX Spark to lucky gamers. They even gave us a cheeky look at gameplay footage for NC's latest title, Aion 2, and the upcoming project, Cinder City, running on those very machines—a move that, predictably, went down a treat with the crowd.

These two have been joined at the hip since the early 2000s, back when they were building the foundations of the Lineage series. Over two decades, they’ve deepened their technical and creative ties, frequently making waves at major global events like Gamescom, G-STAR, and the GeForce Gamer Festival. Notably, NVIDIA highlighted Cinder City as an RTX flagship title at last year's Gamescom, showcasing the cutting-edge graphical tech being baked into the game. NC even cemented their status as a key partner by being the sole game exhibitor at the GeForce Gamer Festival.

Reflecting on the milestone, CEO Kim Taek-jin noted, 'I’m absolutely delighted to be here with Jensen Huang, meeting our players after more than 20 years of collaboration. We’re keen to keep pushing the envelope with NVIDIA, not just in game development but in the realm of Artificial Intelligence (AI).' Indeed, the companies are looking to expand their partnership into next-gen tech, including Physical AI. Expect them to accelerate the evolution of gameplay through real-time simulation, high-fidelity physics-based computing, and AI-driven interaction. Best of luck to them.