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World Cup with FC Online, Nexon and Chzzk collaboration content revealed

TL;DR (2-3 Sentence Summary)
On the 8th, Nexon announced a collaboration between EA Sports FC Online and the streaming platform Chzzk in partnership with Naver. Ahead of the World Cup, both companies will provide an expanded content experience that links broadcast viewing with gameplay.
FC 온라인 스크린샷(사진제공: 넥슨)
▲ Image courtesy of NEXON: The representative image of the NEXON-CHZZK integrated content

Look, let's be honest: NEXON and Naver have teamed up to shake things up. On the 8th, they unveiled a fresh collaboration between EA Sports FC Online and the streaming platform CHZZK. With the World Cup looming on the horizon, the two giants are looking to blur the lines between watching a broadcast and actually getting stuck into the game.

The fun kicks off on the 12th at 10:00 AM. If you are watching any football, FC Online, or FC Mobile category streams via your desktop on CHZZK, you are in for a treat. You will be able to dive straight into three mini-games based on FC Online, all without leaving your browser window.

These mini-games are solid choices, featuring mechanics like the 'Curved Shot Challenge' and the 'Free Kick Challenge', which mirror the core gameplay of FC Online. Once you wrap up a challenge, you can snag coupon codes for FC Online or FC Mobile directly in your N-Pay storage. Just punch those codes into the game, and you are golden.

FC 온라인 스크린샷(사진제공: 넥슨)
▲ Image courtesy of NEXON: How to use the NEXON-CHZZK integrated content

But wait, there is more. The pair are also leveraging user data to serve up personalised NEXON game content right on your CHZZK screen. It is essentially a tailored banner system based on your interests and play history, designed specifically to nudge you from merely watching a stream to actually logging in and playing the game.

This project is just the latest move in the ongoing strategic partnership between the two companies. They have been busy broadening their scope, ranging from data integration and broadcast support to full-blown platform synergy.

Bae Jun-young, Head of the Platform Division at NEXON, had this to say: "This collaboration is an attempt to bridge the gap between playing games and watching them, leveraging the combined strengths of our content and platforms." He added, "Building on the foundation of our long-standing cooperation, from account linking to content integration, we aim to create an environment where a user's daily life and their gaming experience feel seamlessly connected."
This news was translated by AI.