The Rolling Stones are marking the arrival of their new album, 'Foreign Tongues,' with a bit of a twist on July 10th (US local time): they are bringing six decades of rock history to life inside a custom Roblox music game.

Developed in a collaborative effort by the Roblox Innovation Studio, creative agency Sawhorse, and the global Roblox creator community, this digital experience aims to distill the legendary band's 60-year journey into an interactive playground.

You will find yourself surrounded by the band's iconic soundtracks across the ages, working alongside other players to recover bits of the band's legacy trapped within crystals inspired by the 'Hackney Diamonds' (2023) album. Each stage represents a different decade of The Rolling Stones, and you must smash these crystals to feed that pure rock n roll energy into the band’s signature tongue-and-lips logo to progress.

The experience takes place within 'The Block,' a permanent music and entertainment hub where artists and the Roblox creator community collide. As you play, you can unlock various rewards and abilities inspired by The Rolling Stones.

If you are looking for the main event, the finale show runs from July 17th to 19th, featuring an immersive spectacle of lights, visuals, and special effects, all set to a backdrop of the band's greatest hits.

Roblox has invited community creators to design exclusive cross-platform avatar accessories and limited-edition collaborative merchandise featuring the band's logo. In a rather slick move, the game integrates Shopify with The Rolling Stones' official online store, allowing fans to snag these limited goods across both channels.

A massive global team of creators and digital fashion designers lent their talents to the project, including Jazzyx3, CASKA's HAUS, Touzled, Blizzei, DIONESS, morphist4u, WhoseTrade, Empyro, Bad_B0y, raekaro, Spiraxy, Valkenheim, DuckXander, Clockset, and dvdko.

Jessica Meehan, head of music partnerships at Roblox, shared some thoughts on the endeavour: "We are thrilled to bring the legendary story of The Rolling Stones, which has inspired fans for generations, to a brand new audience on Roblox. Beyond just experiencing decades of music history, this project shows how music, creativity, and commerce can perfectly fuse together—from virtual avatar items to real-world merchandise designed by our very own creators, it is a uniquely Roblox experience."