To curb scalpers and beef up security, the Pokémon Card Store in Japan is rolling out some rather stringent new measures.

The Pokémon Company announced on the 24th that it is implementing a facial recognition system within its Pokémon Card Stores to ensure a safe shopping environment and strict adherence to purchasing rules. These stores are specialized venues where fans can purchase Pokémon TCG products and original Pokémon Center merchandise, often doubling as hubs for card game workshops and community events.

The facial recognition requirement applies to all customers from elementary school age and up. Everyone must pass the scan upon entry and when collecting a numbered ticket. You are limited to one entry and one ticket per day. While pre-schoolers are exempt from the scan, they cannot enter solo and must be accompanied by a guardian who has completed the verification.

If the system detects someone attempting a second entry or grabbing multiple tickets in a single day, the individual will be issued a warning and barred from entry. Any refusal to undergo the facial recognition scan or comply with the store's protocols will result in a denial of access.

Even stepping out for a quick bathroom break is subject to strict oversight. If a customer needs to exit, the customer must notify a staff member to receive guidance or permission. Leaving without checking out or without prior notice results in a ban on re-entry. It is clearly a move designed to plug any loopholes and put a stop to the cycle of bulk buying and scalping.

The Pokémon Company has confirmed that it will be collecting entry frequency data and facial image data. They assure customers that this data will be purged after a set period. Furthermore, the company reserves the right to deny entry to anyone deemed a threat to store safety or proper operations, regardless of these specific rules.

It is worth noting that this new security layer appears to be separate from the 'My Number Card' verification system that the Pokémon Card Store teased back in May. For those unfamiliar, the My Number Card is Japan’s equivalent to a social security or resident registration number. Given the challenges the Pokémon Company has faced due to rampant scalping, it remains to be seen whether this facial recognition tech will eventually migrate to other Pokémon Center locations.