Krafton achieved record-breaking performance in the first half of 2026, recording 2.6616 trillion won in revenue and 972.5 billion won in operating profit. The primary driver behind this growth was the continuous expansion of 'PUBG: BATTLEGROUNDS'.

Krafton’s H1 revenue increased by 73% compared to the same period last year, with operating profit reaching 92% of its 2025 annual total. PUBG PC and mobile revenue drove these results, securing solid traffic and a growing number of paying users, rising 25% year-on-year. In Q2, MAU for PUBG PC and console platforms rose by over 20% year-on-year, with revenue increasing by more than 70%. PUBG Mobile growth was led by the X-Suit 'Phoenix-Tra', which achieved record-high daily revenue.

The PC segment saw positive user reactions to the 'Stellar Blade' collaboration and the Black Market update, while modes like 'Xeno Point' and the 'PAYDAY' collaboration drew significant traffic. In particular, Xeno Point has evolved beyond a short-term event, leading to ongoing development for follow-up content. Two additional modes are being prepared for the second half of the year, with several new modes currently in development for 2027 and 2028.

Krafton has collaborated with various IPs to maintain PUBG's momentum. PUBG Mobile and PUBG Mobile India collaborated with the anime IP 'Naruto', integrating the original work's environments, combat elements, and boss battles directly into the gameplay rather than just adding character skins. They also partnered with the automotive brand Ferrari for the first time, and the PC segment plans to expand its fandom through its first anime collaboration of the year.

The expansion of the User Generated Content (UGC) ecosystem is also underway. The 'World of Wonder' (WOW) mode platform, launched in 2023, has opened tools to creators, resulting in over 5.4 million cumulative maps and more than 3.3 billion matches played. As of Q2, UGC modes account for the mid-10% range of all total modes in the Korean, Japanese, and Indian mobile markets, and represent 20% of the time spent in classic battle royale.

In Q3, the company will enhance creative tools to expand IPs like Naruto and Spider-Man into WOW creative content. Additionally, a new currency, 'WOW Token', will be introduced to combine item purchases with creator monetization opportunities. However, as monetization is in its early stages, the priority is on expanding the creator ecosystem and increasing user retention rather than short-term revenue, and it will be operated separately from existing battle royale tokens.

Furthermore, the company plans to apply new projects and AI technology. At Gamescom in August, the PUBG studio will unveil a project featuring a new background and gameplay based on the franchise. They have also tested an AI companion, 'PUBG Ally', with positive results, and are currently developing an upgraded version based on user feedback. CEO Kim Chang-han stated, "We are internally reviewing whether to position this as a simple content feature for entertainment or to push further into monetization models when commercialized."