Look, let's be honest: Games Workshop has finally decided it is time to get serious about the South Korean market, officially launching its local subsidiary, Games Workshop Korea, to handle direct operations.

By planting its flag with a local entity, the company is ditching its old distribution-heavy model. Instead, they are building a direct-to-retail and partner network, aiming to stabilise supply chains and offer a more authentic brand experience across South Korea.

At the heart of this expansion is, of course, the Warhammer brand, featuring the heavy hitters Warhammer 40,000 and Warhammer Age of Sigmar, alongside a vast library of tabletop miniature games, novels, media content, and licensed merchandise.

The first move from Games Workshop Korea is quite a physical one: they are opening the very first official Warhammer flagship store in Seoul, conveniently located near Sinnonhyeon Station in Gangnam, on the 20th. Expect to see official Korean-language editions and some cheeky domestic limited-edition goods on the shelves.

Alongside the Gangnam flagship store opening, they have launched a dedicated Korean-language version of the Warhammer community website and opened official Korean social media channels. It seems they are also planning to gradually expand their retail presence across the country.